Corporate experiences built on strategy, excellence and complete curation.
Tosta PR creates and manages events, communication planning and talks that strengthen the image, culture and market positioning of brands and professionals.
The agency currently serves clients internationally as well.
We don't do events.
We create memories.
Strategic vision, aesthetic sensibility and absolute attention to detail.
Tosta PR is a corporate event agency based in São Paulo, Brazil, specializing in strategic solutions for events, communication and brand positioning. We work with strategic vision, aesthetic sensibility and absolute attention to detail, to deliver memorable experiences from start to finish.
We create experiences with purpose. We combine strategy, elegance and flawless execution to transform events, strengthen brands and generate real impact on how audiences perceive them.
Mission
To deliver exceptional experiences through strategic management of events, communication and image curation, with excellence and total focus on the client.
Vision
To be a leading reference in corporate events, strategic communication and brand experiences, recognized for quality and for memorable delivery.
Values
Excellence, trust, strategic management and creativity, applied with the same rigor at every stage, from pre to post-event.
Commitment to quality and excellence in every aspect of the service.
Meeting deadlines and commitments, ensuring client satisfaction.
Applying effective strategies, from pre to post-event, to deliver events that generate value.
A focus on creating an exclusive, complete and satisfying experience for the client.
Larissa Tosta
Founder, Public Relations, Fundação Cásper LíberoLarissa Tosta is a public relations professional trained at Fundação Cásper Líbero, with over 10 years of experience in events and communication. Her career began in the graduation-ceremony segment, producing large events for up to 7,000 people, and today her work focuses especially on corporate events, with an emphasis on memorable experiences. She spent 4 years working in events and sponsorships in the financial market.
Her strength lies in understanding what each client needs and leading the event with strategic vision, care for every detail and a high standard of delivery. Larissa describes herself as a problem solver, someone who follows every stage of the process so that the client has peace of mind, confidence and a flawless experience.
End-to-end management
Taking on every stage of the process, with a single point of contact and accountability.
Strategy and objective
- 01
Strategy and objective
Alignment with business objectives and brand positioning.
- 02
Planning and budget
Defining scope and schedule; building the detailed budget.
- 03
Curation and contracting
Selecting venues and suppliers; managing partners and teams.
- 04
Production and execution
Operational planning; coordinating setup, event and teardown.
- 05
Experience and communication
Guest journey; activations and on-site experience.
- 06
Post-event
Financial close; results assessment and improvements.
The experience is intentional, not merely aesthetic.
Every detail exists to generate real value.
The event delivers perceived results: connection, belonging, authority.
Corporate events
Events designed for companies that want to make an impact with sophistication, organization and a premium experience: year-end parties, conventions, relationship events, trade shows, cocktail receptions and special activations.
- Complete event organization
- Production and on-site management
- Supplier contracting and management
- Guest curation
- Influencer strategies
- Custom gift development
- Structuring your company's events function
- Visual direction and brand experience
Every delivery is tailored, focused on brand identity, guest experience and excellence in execution. From concept to teardown, Tosta PR handles everything with precision and a strategic eye.
Financial market
Events for a select audience, with absolute attention to the premium experience, the elegance of the setting, the menu, the details and the sense of value conveyed to every guest.
Trade shows
Management, execution and production of booths, with strategic action planning, contracting, setup and teardown supervision, and full support for the brand's presence at the event.
Relationship events
Networking events, talks and gatherings designed to create connection, alignment and an immersive experience among guests.
Celebration cocktails
Openings, reopenings, launches and brand celebrations with their own identity and tailored execution.
Year-end parties and conventions
Corporate events with supplier curation, venue selection and full production, so the company can simply live the experience.
Strategic communication
Tosta PR develops strategic communication planning for brands and companies that need to position themselves in the market: organizing the message, strengthening presence and communicating value with consistency and elegance.
It is the work that underpins decisive moments: a rebranding, a merger or acquisition, building a new market position or consolidating credibility. In all of them, what a brand says, and how it says it, has to be a choice, not an accident.
A consistent message
From client-facing communication to internal communication, every piece of a brand's message has to say the same thing, by strategy, not by chance.
Speaking
Larissa Tosta as a speaker on themes that transform organizational culture, focused on professional positioning and image, excellence in practice, and human behavior in organizations.
Professional positioning and image
Excellence in practice
Human behavior in organizations
Larissa Tosta's talks are designed for companies that want to prompt reflection, broaden awareness and drive real behavioral change around image, posture, culture and performance.
Larissa Tosta, speaker
Conversations and exercises on image, posture and behavior, brought to the stage to turn organizational culture into practical experience.
Brands like Calzedonia, Intimissimi, Omint and LastLink have trusted Tosta PR
The agency works with Grupo Calzedonia, Intimissimi, Montu Corretora, Lilly Med, Fabrimar, Select, LastLink, Omint, Lui Home and ConnectFin. It currently serves clients internationally as well.
Each brand opens a gallery with the full event: the setting, the brand identity applied down to the details, the activations and the operation behind it.
The four projects below are told in full, with scope, choices and outcome. Three of them predate Tosta PR, from the 4 years Larissa spent leading the events and sponsorships area of a financial market institution.
Oásis
The brokerage's first annual sales convention, conceived as an awards experience and held in Foz do Iguaçu, between the Iguaçu Falls and the Argentine and Paraguayan borders. Tosta PR handled the full curation and execution: hotel, itinerary, restaurants and the guest gift — a custom box with a leather passport holder engraved with each winner's name. Supported by Omint.
Oficina do Encanto
A 3-day convention inspired by the world of "Charlie and the Chocolate Factory", with an exclusive kit, talks and an all-black masquerade ball to close. Every detail was designed to connect the opening experience to the climax of the event.
Porsche Cup
An exclusive experience in the brand's suite during the Porsche Carrera Cup, with a personalized invitation kit delivered to each guest's home: a mechanic's case with a handwritten personal letter.
Rosewood
A private dinner with Roberto Campos Neto, former governor of the Central Bank of Brazil, bringing a select group of guests together around a conversation on the economic outlook.
That track record also includes sharing the stage with Guilherme Benchimol, founder of XP Investimentos, and activations such as the Live Run and a watchmaking class with IWC Schaffhausen.
“Montu is proud to take part in initiatives like this one, which show that great partnerships are also built outside the workplace. Congratulations to Omint and Tosta PR on the organization.”Anderson Buzzulini · Partner at Montu Corretora · on Copa Omint